Your mission is a successful management and implementation of Paid-Owned-Earned (POE) planning tasks with a focus on three specific areas:
 
1: Design & development of central P.O.E ecosystem with focus on all POE touchpoints in close collaboration with all relevant functions.
2: Creation & delivery of modern communications planning techniques (central development) eg. Frameworks, models, approaches.
3: Requirements led success & optimization programm covering all POE touchpoints.

What success will look like in two years:

• POE ecosystem defined with clear role for touchpoints.
• Comms Planning process embedded into central marketing operations.
• Definitive approach to interpreting comms success & optimization.

Key performance measures for position:

• Contributes to increase in brand KPIs / health.
• Embedding of single holistic POE ecosystem.
• Integrated success & optimization approach.

POE ECOSYSTEM DEVELOPMENT

• Define holistic POE ecosystem (central) to cover all customer needs & communication topics / touchpoints
• Set clear ‘role for touchpoint’ guidance across ecosystem (through collaboration with Media, Social, Digital & Content teams)
• Provide guidance for Countries (VGs) who adopt a POE model (how to activate the ‘role’ of specific touchpoints)
• Integrate distributor channels into all POE ecosystem development

 COMMS PLANNING TECHNIQUES

• Embed a ‘Communications Planning’ mindset into Business Units (BUs) and Country (VG) teams (eg. Holistic approach to all touchpoints that leverages strength of touchpoint to deliver against a set goal)
• Lead development of communication approaches that address different customer purchase journeys across major Miele categories
• Embed operational communication planning tasks into media & marketing process (eg. ‘Role for Comms’), working closely with Countries (VGs)

SUCCESS & OPTIMISATION

• In collaboration with Media team, develop framework / approach for guidance in how to assess communications performance data and interpret action points.

• Bachelor/Master (Philosophy, History, Marketing, Economics or equivalent).
• 5+ years experience as Communications / Media / Ecosystem planner.
• Some in-house experience preferred but not essential.
• Strong collaboration and alignment skills.
• Ability to put customer first in all decision making.
• High business acumen & strategic mindset.
• Experience developing integrated planning work.
• Ability to operationalize clear communications planning processes.
• Strong written communication skills.
• Self starting, optimistic, solution focused, does not stumble when faced with challenges.